Frames are mental structures that shape the way we see the … - Oren Klaff

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Frames are mental structures that shape the way we see the world and put relationships in context. The frame you put around a situation completely and totally controls its meaning.

Oren Klaff

Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Verified in 1 source Sign up to see the complete provenance

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Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

Additional quotes by Oren Klaff

When you abide by the rituals of power instead of establishing your own, you reinforce the opposing power frame.

What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing

Attention will be given when information novelty is high and will drift away when information novelty is low.

Frames are mental structures that shape the way we see the world and put relationships in context. The frame you put around a situation completely an… - Oren Klaff

Additional quotes by Oren Klaff