What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second,… - Oren Klaff

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What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing

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We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach — making lists of pros and cons — if it does not come out how we like, we go back and redo the list until it does.
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Verified in 1 source Sign up to see the complete provenance
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