What is vitally important is making sure your message fulfi… - Oren Klaff

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What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty. Bypassing

Oren Klaff

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Dan S. Kennedy Robert B. Cialdini Josh Kaufman Keith Ferrazzi Scott Adams

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They want to see someone forced into action and positively overcoming obstacles.

The prize frame is the window through which you look at the world that allows you to see yourself as the prize: The money has to earn you, not the other way around. You’re flipping the script.

who believes that we feel decisions in our body, not our mind. There’s a whole side to us that computers don’t have and the “rational economic man” economists like to talk about doesn’t have either. Our bodies “know” the situations we meet in life and how we should respond.

What is vitally important is making sure your message fulfills two objectives: First, you don’t want your message to trigger fear alarms. And second,… - Oren Klaff

Additional quotes by Oren Klaff