When you raise your price, you increase the value the consumer receives without changing anything else about your product. - Alex Hormozi

Price is what you pay. Value is what you get.

Do you want to know the secret to sales?

For those of you who want to give up drinking or get in shape as your New Year’s resolution.

Start now.

Start during a hard season.

Because if you wait until after the holidays, you already show yourself that you’re unwilling to sacrifice.

So when another “special occasion” comes, you know you’ll bend or break.

So if you want it to stick, start when it’s hard.

It also gives you an early strong point of proof that this is important to you. “If I didn’t drink on NY, I’m definitely not drinking a Tom’s birthday.”

And at the end of the day, if you think the change you want to make is good, there’s no reason to delay a good thing.