When we went to automatic espresso machines, we solved a ma… - Howard Schultz

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When we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theater that was in play. .

Howard Schultz

Onward: How Starbucks Fought for Its Life without Losing Its Soul · March 29, 2011 Verified in 1 source Sign up to see the complete provenance

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Richard Branson Seth Godin Keith Ferrazzi A. P. J. Abdul Kalam Steve Jobs

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Dream more than others think practical. Expect more than others think possible.

We also sold books, creating several best sellers and helping to put unknown authors on the map.

In times of adversity and change, we really discover who we are and what we're made of.

When we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked t… - Howard Schultz

Additional quotes by Howard Schultz