Drinking lots of will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering … - Yuval Noah Harari

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Engraved portrait of Yuval Noah Harari, facing left

Drinking lots of will not make you young, will not make you healthy, and will not make you athletic – rather, it increases your chances of suffering from obesity and diabetes. Yet for decades Coca-Cola has invested billions of dollars in linking itself to youth, health and sports – and billions of humans subconsciously believe in this linkage.

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About Yuval Noah Harari

Yuval Noah Harari (Hebrew: יובל נח הררי; born 24 February 1976) is an Israeli professor of history at the Hebrew University of Jerusalem and the author of Sapiens: A Brief History of Humankind.

Biography information from Wikiquote · Portrait adapted from Wikimedia Commons, Martin Kraft (CC BY-SA)

Also Known As

Native Name: יובל נח הררי
Alternative Names: Yuval N. Harari

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We like to see underdogs win. But there is no justice in history. Most past cultures have sooner or later fallen prey to the armies of some ruthless empire, which have consigned them to oblivion. Empires, too, ultimately fall, but they tend to leave behind rich and enduring legacies. Almost all people in the twenty-first century are the offspring of one empire or another.

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