يقوم كل مشروع تجاري (1) بابتكار أو تقديم شيء له قيمة (2) يريده الآخرون أو يحتاجون إليه (3) بثمن يقبلون دفعه بطريقة (4) ترضي احتياجات المشتري وتوقعاته… - Josh Kaufman

Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must first trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on reliably exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).

Action comes about if and only if we find a discrepancy between what we are experiencing and what we want to experience. — PHILIP J. RUNKEL, PROFESSOR OF PSYCHOLOGY AND EDUCATION, UNIVERSITY OF OREGON

As the saying goes: you can have anything you want, as long as you’re willing to pay the price.