Emotional labor is what you get paid to do, and one of the most difficult types of emotional labor is staring into the abyss of choice and picking a … - Seth Godin

— Gardens, not buildings — Great projects start out feeling like buildings. There are architects, materials, staff, rigid timelines, permits, engineers, a structure.

It works or it doesn't.

Build something that doesn't fall down. On time.

But in fact, great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.

Perfection and polish aren't nearly as important as good light, good drainage and a passionate gardener.

By all means, build. But don't finish. Don't walk away.

Here we grow.

Correct is fine. But it is better to be interesting.

Our culture works hard to prevent change.