Emotional labor is what you get paid to do, and one of the most difficult types of emotional labor is staring into the abyss of choice and picking a … - Seth Godin

A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.

There are two ways to grow: by stealing from the competition or by growing the market. The first path is slow and painful and difficult. The second path is where the magic of fast growth kicks in.

Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.