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The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind. It’s the gap between their current rea… - Alex Hormozi
" "The dream outcome is the expression of the feelings and experiences the prospect has envisioned in their mind. It’s the gap between their current reality and their dreams.
Our goal is to accurately depict that dream back to them, so they feel understood, and explain how our vehicle will get them there.
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Additional quotes by Alex Hormozi
In plain words, pricing this way means you are providing a service at just above what it costs for you to stay above water. We are not trying to stay barely above water. We are trying to make egregious amounts of money that will have your relatives asking if what you are doing is legal. Again, we are not trying to get the most customers. We are trying to make the most money.
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