The game has to be real. You have to mean it. The game is a measure of you. - Michael Gerber

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.

I’d like you to imagine that you are about to attend one of the most important occasions of your life. It will be held in a room sufficiently large to seat all of your friends, your family, your business associates — anyone and everyone to whom you are important and who is important to you. Can you see it? The walls are draped with deep golden tapestries. The lighting is subdued, soft, casting a warm glow on the faces of your expectant guests. Their chairs are handsomely upholstered in a golden fabric that matches the tapestries. The golden carpeting is deeply piled. At the front of the room is a dais, and on the dais a large, beautifully decorated table, with candles burning at either end. On the table, in the center, is the object of everyone’s attention. A large, shining, ornate box. And in the box is…you! Stiff as the proverbial board. Do you see yourself lying in the box, not a dry eye in the room? Now, listen. From the four corners of the room comes a tape recording of your voice. Can you hear it? You’re addressing your guests. You’re telling them the story of your life. How would you like that story to go? That’s your Primary Aim. What would you like to be able to say about your life after it’s too late to do anything about it? That’s your Primary Aim. If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true. All you need to do is begin living your life as if it were important. All you need to do is take your life seriously. To create it intentionally. To actively make your life into the life you wish it to be.

Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention. “Continuous improvement for its own sake is a waste of time. “Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.