What counts is not so much the fact as what the public perceives to be the fact.

I encourage the American public to look beyond the headlines. If you read beyond the headlines, not only will you be outraged, you'll be a better thinker. Even good journalists are defeated by bad headlines. They don't write the headlines. Editors do, and they are created more as clickbait than truth. they are designed to appeal on an emotional level. I can't make the media do anything different. I can't force them. I can't shame them all day long, which is what I do, but they don't care. So many journalists are so left-wing that they are fighting an ideological battle. They'll do whatever it takes to drive their side's biases home. And that's sad for the good journalists who are out there writing good and fair pieces.

What Do You Care What Other People Think?

Public opinion is no more than this,
What people think that other people think.

Hey, what others think about you doesn’t matter. Be who you truly are, say what feels right to you and live in accordance to your own beliefs. When you live and act from the heart, you can never go wrong. Look at life through your own eyes and follow your unique souls journey. Soar towards your own vision and destiny. You have infinite potential and there are no right or wrong ways, only your own right way. Ultimately, the people who truly matter will love and respect you for living your truth

On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.

"The rule of thumb for all news operations is that stories are assigned their importance on the basis of what affects or interests the greatest number of one's readers or viewers. Depending on the nature of the newspaper or broadcast, the balance between what "affects" and what "interests" is quite different. The first criteria of a responsible newspaper such as The New York Times is going to be that which their readers need to know about their world that day — those developments that in one way or another might affect their health, their pocketbooks, the future of themselves and their children. The first criterion of the tabloid is that which "interests" its readers — gossip, sex, scandal."

I am accused of deviating from mainstream public opinion simply because I told the truth. Is this really the case?

The wonderful thing is we're allowed to say what we think . . . Your stories can be more true, more honest, more direct. If a person at a press conference says something I think is ludicrous, I get to say it's ludicrous . . . You try not to distort the truth because someone you're profiling you think is on the right side of abortion or trade or any other issue. That would be dishonest.

The headlines which work best are those which promise the reader a benefit

It isn't what we are, but what folks think we are, that counts in this world.

Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.

It doesn't matter what other people say about you. What is important is what you say to yourself. Do not be concerned with the judgement of others as long as you know what you are doing is according to conscience and you heart. Never be ashamed of doing that which is right; decide on what you think is good and then stick to it.

Hey, what others think about you doesn’t matter. Be who you truly are, say what feels right to you and live in accordance to your own beliefs. When you live and act from the heart, you can never go wrong.