The human journey is, at its core, about the extension of empathy to broader and more inclusive domains. At first, the empathy extended only to kin a… - Jeremy Rifkin

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The human journey is, at its core, about the extension of empathy to broader and more inclusive domains. At first, the empathy extended only to kin and tribe. Eventually it was extended to people of like-minded values – a common religion, nationality or ideology. In the 19th century, the first humane societies were established, extending the empathy to include our fellow creatures. Today, millions of people, under the banner of the animal rights movement, are continuing to deepen and to expand human concern for, and empathy toward, our fellow creatures.

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About Jeremy Rifkin

(born January 26, 1945) is an American economic and social theorist, writer, public speaker, political advisor, and activist. Rifkin is the author of 20 books about the impact of scientific and technological changes on the economy, the workforce, society, and the environment.

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Alternative Names: J. Rifkin J Rifkin Rifkin Rifkin J Rifkin J.
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The societal decision to reduce beef will profoundly affect the economics of human survival in the coming century. In the new world that is coming, millions of human beings will voluntarily choose to eat lower on the food chain so that millions of others may obtain the minimum food calories they need to sustain their lives. This grand redistribution of the earth's bounty, the most far-reaching in history, will unite the human race in a new fraternal bond. A new species awareness will begin where the rich meet the poor on the descending rungs of the world's protein ladder. The decision to eat further down on the planet's food chain will force a wholesale reassessment of the entire grain-fed meat complex ranging from factory farm chickens to hogs. The collapse of the global cattle complex will likely precipitate a chain reaction, resulting in the elimination of other grain-fed meats from the human diet. The dissolution of the commercial cattle complex will spare the rich and might help save the poor. Eliminating grain-fed beef and eating lower on the food chain will dramatically reduce the incidence of heart disease, cancer, and diabetes.

Should we worry about social media sites sharing everything they know about us with third-party commercial interests? Of course, no one wants to be pestered by targeted advertising. More sinister, however, is the prospect of health insurance companies learning whether you had been Googling research on specific illnesses or prospective employers prying into your personal social history by analyzing your data trail on the Web to spot potential quirks, idiosyncrasies, or even possible antisocial behavior.

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On a second front, a powerful new technology platform is developing out of the bowels of the Second Industrial Revolution, speeding the central contradiction of capitalist ideology to the end game mentioned above. The coming together of the Communications Internet with the fledgling Energy Internet and Logistics Internet in a seamless twenty-first-century intelligent infrastructure—the Internet of Things (IoT)—is giving rise to a Third Industrial Revolution. The Internet of Things is already boosting productivity to the point where the marginal cost of producing many goods and services is nearly zero, making them practically free. The result is corporate profits are beginning to dry up, property rights are weakening, and an economy based on scarcity is slowly giving way to an economy of abundance.

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