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" "Indeed the quality I call resonance is what hits me hardest in all writing. And what resounds is not merely things said earlier but common knowledge and experience that everyone can relate to.
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
Biography information from Wikiquote
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never stopped to ask, “Who is the typical Yale alumnus? Who am I editing for?” One of my principles is that there is no typical anybody; every reader is different. I edit for myself and I write for myself. I assume that if I consider something interesting or funny, a certain number of other people will too. If they don’t, they have two inalienable rights — they can fire the editor and they can stop reading the writer.
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