Most of the art schools which train unsuspecting students for careers in advertising still subscribe to the mystique of the Bauhaus. They hold that t… - David Ogilvy

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Most of the art schools which train unsuspecting students for careers in advertising still subscribe to the mystique of the Bauhaus. They hold that the success of an advertisement depends on such things as “balance,” “movement,” and “design,” but can they prove it? My research suggests that these aesthetic intangibles do conceal my hostility to the old school of art directors who take such preachments seriously.