And like all infinite games, in the game of life, the goal is not to win, it is to perpetuate the game. - Simon Sinek

How do I create an environment in which my people can work to their natural best?

The difference between an organization where people are extrinsically rewarded to give their all and one where people are intrinsically motivated to do so is the difference between an organization filled with mercenaries versus one filled with zealots.

If companies don't know why their customers are their customers, odds are good that they don't know why their employees are their employees either.