Your station in life does not define you. The promise of America is for all of us. - Howard Schultz

«El coste de perder a vuestros clientes más fieles para luego tener que intentar recuperarlos en un momento económico tan bajo como el presente será mucho mayor que el coste de invertir en ellos e intentar no perderlos».

A founder's perspective is unique.

Entrepreneurs are builders, and the lens through which I view Starbucks and the marketplace is somewhat different from what it would be if I were a professionally schooled manager.

At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do.