People get stuck when they realize that success costs way more than they expected. They have to trade things they weren’t originally willing to trade… - Alex Hormozi
" "People get stuck when they realize that success costs way more than they expected. They have to trade things they weren’t originally willing to trade in order to keep progressing. And that’s okay. You can say “this is enough.” You won for you. That’s the point.
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We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t overthink it.
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