People get stuck when they realize that success costs way more than they expected. They have to trade things they weren’t originally willing to trade… - Alex Hormozi
" "People get stuck when they realize that success costs way more than they expected. They have to trade things they weren’t originally willing to trade in order to keep progressing. And that’s okay. You can say “this is enough.” You won for you. That’s the point.
English
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Let’s break it down. It wasn’t his product — that was great. It wasn’t his offer — he had a zero risk revshare model. It wasn’t his sales skills — he was a natural salesman. So, then what was the problem? He was selling to newspapers! His market was shrinking by 25 percent every year! He had looked at all the angles, except for the most obvious one.
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