Haters are a fixed cost of life. If you do anything, people will criticize you. If you do nothing, people will criticize you. So you might as well do… - Alex Hormozi

A mentor told me:

If you get the right things right, you can get a lot of wrong things wrong, and still win.

"Perfect the details. Limit the number of details." - Jack Dorsey

Example #1: Even if you have a bad offer and are bad at persuasion, you’re going to make money if you’re in a great market. If you’re on the corner hocking hot dogs when the bars close up at 2am, with mobs of starving drunk folks, you’re gonna sell out your hotdogs. Example #2 (most of us): If you are in a normal market and have a Grand Slam Offer (great), you can make tons of money even if you’re bad at persuasion. This is most people reading this book. That’s why I wrote it — to help you maximize your success by learning to really build a Grand Slam Offer. Example #3: Let’s say you’re in a normal market and have a normal offer. In order to be massively successful, you would have to be exceptionally good at persuasion. Then and only then will you succeed, with your persuasive skills serving as the fulcrum of your success. Heck, many empires have been built by exceptional persuaders. It’s just the hardest path to follow and requires the most effort and learning. Nailing your offer helps you shortcut this path to success. Otherwise, you will just have a normal business that takes exceptional skill to be successful (nothing wrong with that, but probably not what you signed up for).

Información. A la gente le gusta consumir cosas de formas diferentes. A algunos les gusta ver, a otros leer, a otros escuchar, etc. Haz tu solución en tantos formatos diferentes como puedas: imágenes, videos, textos,