They behave in accordance with what the contrast principle … - Robert B. Cialdini

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They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even expensive ones, their prices will not seem as high in comparison.

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

Additional quotes by Robert B. Cialdini

The rule says that we should try to repay, in kind, what another person has provided us.

we all fool ourselves from time to time in order to keep our thoughts and beliefs consistent with what we have already done or decided.

un comunicador que alude pronto a alguna debilidad es visto enseguida como alguien sincero.

They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even e… - Robert B. Cialdini

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