They behave in accordance with what the contrast principle … - Robert B. Cialdini

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They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even expensive ones, their prices will not seem as high in comparison.

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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Observers trying to decide what a man is like look closely at his actions.

Often we don’t realize that our attitude toward something has been influenced by the number of times we have been exposed to it in the past.

WHO WE ARE IS WHERE WE ARE Whenever

They behave in accordance with what the contrast principle would suggest: Sell the suit first, because when it comes time to look at sweaters, even e… - Robert B. Cialdini

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