But it wasn’t until I started writing about how I was a free agent and available as a freelance writer, that I realized the game had changed. - Nicolas Cole

The reason I like tagging posts with both broad and niche hashtags is because it gives each post a chance to be exposed to the masses, and to be found by highly targeted readers. We’ll talk more about this in the next section, but the entire secret to getting exposure on your writing online is to find as many ways as possible to make your writing resonate both on a broad level and with a specific audience at the same time. This is one of those ways.

Before you begin writing anything, you need to decide who you are writing for. And that decision needs to be clearly reflected in both the headline and the content of your piece.

The real strategy here is to make the reader feel like they’ve stepped into the middle of a piece by the time they’ve finished reading the very first sentence. There’s something jarring (in a good way) about seeing the second sentence of an article bolded as a subhead. It tells the reader, “We’re already getting to the good part,” encouraging them to keep reading.