To succeed in the game of power, you have to master your emotions. But even if you succeed in gaining such self-control, you can never control the te… - Robert Greene

Most people don't have the patience to absorb their minds in the fine points and minutiae that are intrinsically part of their work. They are in a hurry to create effects and make a splash; they think in large brush strokes.

Their work inevitably reveals their lack of attention to detail - it doesn't connect deeply with the public, and it feels flimsy.

Never seem to be selling something—that will look manipulative and suspicious. Instead, let entertainment value and good feelings take center stage, sneaking the sale through the side door.

skill and competence are far more important than friendly feelings.