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My advice is to stop trying to ‘network’ in the traditional business sense and instead just try to build up the number and depth of your friendships, where friendship itself is a reward

"My advice is to stop trying to "network" in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you'll derive both personal and business benefits from your friendship later down the road. You won't know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road."

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Sticking to the people we know is a tempting behavior. But unlike some forms of dating. A networker isn't looking to achieve only a single successful union. Creating an enriching circle of trusted relationships requires one to be out there, in the mix, all the time.

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Sometimes, idealistic people are put off the whole business of networking as something tainted by flattery and the pursuit of selfish advantage. But virtue in obscurity is rewarded only in heaven. To succeed in this world, you have to be known to people.

I think business networking is a complete waste of time. And I know there are people and companies popularizing this concept because it serves them and their business model well, but the reality is if you’re building something interesting, you will always have more people who will want to know you. Trying to build business relationships well in advance of doing business is a complete waste of time. I have a much more comfortable philosophy: “Be a maker who makes something interesting people want. Show your craft, practice your craft, and the right people will eventually find you.

I think business networking is a complete waste of time. And I know there are people and companies popularizing this concept because it serves them and their business model well, but the reality is if you’re building something interesting, you will always have more people who will want to know you. Trying to build business relationships well in advance of doing business is a complete waste of time. I have a much more comfortable philosophy: “Be a maker who makes something interesting people want. Show your craft, practice your craft, and the right people will eventually find you.” [14]

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The most effective networking strategy I've found has nothing to do with conferences, cocktail hours, cold emails, or any of the common ideas you hear.

1) Do interesting things.
2) Share them publicly.

Repeat those two strategies and you'll become a magnet. Like-minded people will come to you.

If you do not care about networks, the networks will care about you, anyway. For as long as you want to live in society, at this time and in this place, you will have to deal with the network society.
Because we live in the Internet Galaxy.

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