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Every business is fundamentally limited by the size and quality of the market it attempts to serve. The Iron Law of the Market is cold, hard, and unf… - Josh Kaufman
" "Every business is fundamentally limited by the size and quality of the market it attempts to serve. The Iron Law of the Market is cold, hard, and unforgiving: if you don’t have a large group of people who want what you have to offer, your chances of building a viable business are very slim.
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Additional quotes by Josh Kaufman
This mental simulation also gives me a shopping list: I’d need to invest in a flotation vest, helmet, and other safety gear. Now, instead of (1) raft river (2) have fun (3) don’t die, I have a concrete list of subskills to practice and actions to take to ensure I actually have fun, keep my gear, and survive the trip. Inversion works.
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