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" "That we eventually succeeded is a byproduct of the fact that we just try more things, period. That’s what I call Creator’s Courage. I believe everyone is born with this courage, and for those who have lost it, this book will help you rediscover the ability to come up with ideas (starting) and have the courage to try them out (asking).
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PRO TIP: Selling is helping. If you believe your product or service improves the lives of your customers, sales is just education. You’re helping people out. Reframing selling/asking as helping makes it exciting to offer your consulting or window-washing services or provide someone with delicious cookies. Once you accept that truth, asking becomes loads easier and feels much more like a communal gift than a selfish desire.
When most people decide they want to start a business, their first intuition is to learn more — read a book, take a course, seek out advice — and then take action after having carefully considered all the facts. After all, there are a ton of top-rated MBA programs, $10 Udemy courses, free YouTube videos, and entrepreneurship how-to books — so why wouldn’t you learn all you could? That’s got to be a whole lot safer, and it probably makes you a lot less likely to fail, right? Wrong. Overthinking seems like the “smart” way to launch, but it’s far less effective. Super-successful people do the opposite — they take action first, get real feedback, and learn from that, which is a million times more valuable than any book or course. And quicker!
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