Frames are psychological referencing systems that all people use to gain a perspective and relevance on issues. Frames influence judgment. Frames cha… - Oren Klaff

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Frames are psychological referencing systems that all people use to gain a perspective and relevance on issues. Frames influence judgment. Frames change the meaning of human behavior.

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You know what decision you want the buyer to make, but the more you push in that direction, the more they dig in, slow down, and change the agenda. They want to make their own decision on their own timeline. Buyers buy how they want to buy, not how you want to sell.
Flip the Script: Getting People to Think Your Idea Is Their Idea Verified in 1 source Sign up to see the complete provenance
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