All you need to do is begin living your life as if it were important. All you need to do is take your life seriously. To create it intentionally. To … - Michael Gerber

The E-Myth says that only by conducting the business of Contracting in a truly innovative and independent way will a Contractor ever realize the unmatched joy that comes from creating a truly independent business, a business that works without you rather than because of you.

1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

Thus, the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created. It understands that without a clear picture of that customer, no business can succeed.