Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so ma… - Seth Godin
" "Ralph Lauren generates a huge portion of its sales from seconds and job lots sold at the many Polo factory stores around the country. There are so many of these stores (and the demand is so high) that many of the items sold aren’t seconds at all. They’re designed and produced for the factory stores. People tell themselves a story about finding a bargain, they build up the expectation by driving thirty miles out of their way (while on vacation, no less) and then are delighted to spend $40 for a $400 jacket that was never intended to be sold for $400 and probably cost $4 to make.
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About Seth Godin
Seth Godin (born July 10, 1960) is an American author and speaker on business issues.
Biography information from Wikiquote
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When you’re doing hard work, getting rejected, failing, working it out — this is a dumb time to make a situational decision about whether it’s time for a nap or a day off or a coffee break. Zig Ziglar taught me this twenty years ago. Make your schedule before you start. Don’t allow setbacks or blocks or anxiety to push you to say, “hey, maybe I should check my e-mail for a while, or you know, I could use a nap.” If you do that, the lizard brain will soon be trained to use that escape hatch again and again.
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