Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead, - Keith Ferrazzi

When you mention someone both of you have in common, all of a sudden the person you’re calling has an obligation not only to you but also to the friend or associate you just mentioned.

I’ve come to believe that connecting is one of the most important business — and life — skill sets you’ll ever learn. Why? Because, flat out, people do business with people they know and like. Careers — in every imaginable field — work the same

Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST