The human brain is thus wired by evolution to distrust any information from the outside world and to greatly favor that which originates inside us. - Oren Klaff

As you share your story, there has to be some suspense to it because you are going to create intrigue in the telling of the story by telling only part of the story. That’s right, you break the analyst frame by capturing audience attention with a provocative story of something that happened to you, and then you keep their attention by not telling them how it ends until you are ready.

Defiance and light humor are the keys to seizing power and frame control.

Influence, and particularly Inception, is most effective when the person you are speaking to feels like he or she is on the same level of the hierarchy as you. This is where Inception is strongest and works the best.