Our bodies “know” the situations we meet in life and how we should respond. - Oren Klaff

I was watching myself fall back onto the classic sales approach, with its tired old script: First become likable and build rapport, then explain “features and benefits,” next do a trial close, and then fight like an alley cat to overcome all the objections the buyer has come up with.

ideas you come up with using your problem-solving brain — the neocortex — must be intentionally retuned for the croc brain that will receive them.

As I’ve said before, the brain is a cognitive miser. Unless it can get value for itself, it stops paying attention.