over a short period of time but eventually fail: The leadership has failed to create an environment where people really do matter.
The difference between an organization where people are extrinsically rewarded to give their all and one where people are intrinsically motivated to do so is the difference between an organization filled with mercenaries versus one filled with zealots.
The only reason the field continues to grow is because of increasing demand. The more we try to make ourselves feel better, the worse we seem to feel.