The secret to meeting influential people? Create value first. Be the person others want to connect with. That's how you build genuine relationships. - Joe Polish

I had to figure out how to successfully sell something nobody wants to buy. No sane person hopes that a cat is going to piss in the corner -- nobody is excited about calling a carpet cleaner. And it really made me realize that what you sell is just one thing. What they're getting from the thing you're selling, the pain that it's removing -- that's what matters.

The people who win biggest stop competing and start building ecosystems where everyone multiplies.

People don't buy from you because they understand what you do. People buy from you because they feel understood.