Large or small, our actions forge our futures, hopefully inspiring others along the way. - Howard Schultz

Starbucks’ founders understood a fundamental truth about selling: To mean something to customers, you should assume intelligence and sophistication and inform those who are eager to learn. If you do, what may seem to be a niche market could very well appeal to far more people than you imagine.

When you’re in a hole, quit digging!

If you're really honest with yourself, as I have tried to be with myself, along the way in building the company, there has been something we have lost. And it's no one's fault and there's no punishment or blame. Weare what we are — but the question is, What are we going to do about it and how are we going to fix it?