Use Specific Industry Lingo Describe a Recent Action You Have Taken Mention a Real Situation Everyone in the Industry Cares About - Oren Klaff

The patterns he found in the brain consistently predicted whether test subjects eventually pushed a button with their left or right hand — about seven seconds before they felt they had made a conscious choice to do it.

Influence, and particularly Inception, is most effective when the person you are speaking to feels like he or she is on the same level of the hierarchy as you. This is where Inception is strongest and works the best.

1. Introduce yourself and the big idea: 5 minutes. 2. Explain the budget and secret sauce: 10 minutes. 3. Offer the deal: 2 minutes. 4. Stack frames for a hot cognition: 3 minutes.