Use Specific Industry Lingo Describe a Recent Action You Have Taken Mention a Real Situation Everyone in the Industry Cares About - Oren Klaff

Frames are psychological referencing systems that all people use to gain a perspective and relevance on issues. Frames influence judgment. Frames change the meaning of human behavior.

Unrealistic budgets and miscalculating costs are the greatest risks to a growing company, especially startups.

For [target customers] Who are dissatisfied with [the current offerings in the market]. My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product].