The well-served customer...is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and price… - Thomas Peters

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The well-served customer...is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.

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About Thomas Peters

Thomas J. "Tom" Peters (born November 7, 1942) is an American writer on business management practices, best-known for In Search of Excellence co-authored with Robert H. Waterman.

Also Known As

Native Name: Thomas J. Peters
Alternative Names: Tom Peters
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Every excellent company we studied is clear on what it stands for, and takes the process of value shaping seriously. In fact, we wonder whether it is possible to be an excellent company without clarity on values and without having the right sorts of values.

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