When financial wizardry and short-term returns trump prudence and long-term value creation, customers and employees suffer. - Josh Kaufman

"A decision is the act of committing to a specific plan of action. The word "decide" comes from the Latin decidere, which means to "cut off". When you make a decision, you're cutting off the other possible avenues that you could explore, leaving only the path you're committing to."

Roughly defined, a business is a repeatable process that: 1. Creates and delivers something of value … 2. That other people want or need … 3. At a price they’re willing to pay … 4. In a way that satisfies the customer’s needs and expectations … 5. So that the business brings in enough Profit to make it worthwhile for the owners to continue operation.

We act as though comfort and luxury were the chief requirements of life, when all we need to make us happy is something to be enthusiastic about.