People love to be sold; They hate to be pressured. - Joe Polish

You can sit next to the lake or next to the ocean or wherever the fish may be, but if you don't go fishing, if you don't throw in the bait -- and it has to be bait that the fish are going to bite on -- it's not going to work. People often wonder, why is no one giving me business? Well, first off, are you fishing? Secondly, do you even know what you're fishing for?

For those that get it, no explanation is necessary. For those that don't, no explanation will do. Trying to convince people of anything... to use Dean Jackson's marketing line: a compelling offer is 10 times more powerful than a convincing argument.

Success traps are harder than failure traps. Your identity is tied to past wins. True character shows how you treat those with less power.