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A goal is a dream with a deadline.

Goals are dreams with a deadline.

A goal is a dream with a deadline.” That marvelous definition drives home a very important point. Before you start writing down your goals, you’d better know what your dream is. Otherwise, you might find yourself headed for a destination you never wanted to get to in the first place.

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A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.

Goals may give focus, but dreams give power.

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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.

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