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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about… - B. J. Fogg
" "People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.
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Native Name:
Brian Jeffrey Fogg
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BJ Fogg
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Brian J. Fogg
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Good feelings spur the production of a neurotransmitter (a chemical messenger in the brain) called dopamine that controls the brain’s “reward system” and helps us remember what behavior led to feeling good so we will do it again. With the help of dopamine, the brain encodes the cause-and-effect relationship, and this creates expectations for the future.
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