People use the word “goal” when they are talking about aspi… - B.J. Fogg

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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.

B.J. Fogg

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Native Name: Brian Jeffrey Fogg

Alternative Names: BJ Fogg • Brian J. Fogg

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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.

Originators like B. J. Fogg:

James Clear Darren Hardy Benjamin P. Hardy Gary W. Keller Derek Sivers

Additional quotes by B.J. Fogg

Celebrating small wins gives them something to repattern our life around.

Hope and fear are vectors that push against each other, and the sum of those two vectors is your overall motivation level.

In order to design successful habits and change your behaviors, you should do three things. Stop judging yourself. Take your aspirations and break them down into tiny behaviors. Embrace mistakes as discoveries and use them to move forward.

People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about… - B.J. Fogg

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