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A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.

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A goal is a dream with a deadline.” That marvelous definition drives home a very important point. Before you start writing down your goals, you’d better know what your dream is. Otherwise, you might find yourself headed for a destination you never wanted to get to in the first place.

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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.

A goal is a dream with a deadline.

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The purpose of setting a goal is not to hit the goal. The real purpose of setting a goal is to develop yourself into the type of person who can achieve your goals, regardless of whether you hit any particular one or not. Some goals you’ll reach, and some you won’t. It is who you become by giving it everything you have until the last moment — regardless of your results — that enables you to develop the mindset and behaviors that will help you achieve bigger and bigger goals for the rest of your life.

Goals are dreams with a deadline.

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