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People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.
The purpose of setting a goal is not to hit the goal. The real purpose of setting a goal is to develop yourself into the type of person who can achieve your goals, regardless of whether you hit any particular one or not. Some goals you’ll reach, and some you won’t. It is who you become by giving it everything you have until the last moment — regardless of your results — that enables you to develop the mindset and behaviors that will help you achieve bigger and bigger goals for the rest of your life.
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