A goal, however, is something distinctly different from a wish. It is clear, written, and specific. It can be quickly and easily described to another person. You can measure it, and you know when you have achieved it or not.

A goal is a dream with a deadline.” That marvelous definition drives home a very important point. Before you start writing down your goals, you’d better know what your dream is. Otherwise, you might find yourself headed for a destination you never wanted to get to in the first place.

People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous.

People use the word “goal” when they are talking about aspirations or outcomes. If someone says “goal,” you can’t be sure what they are talking about since the word is ambiguous. For that reason, “goal” is not part of the vocabulary in Behavior Design. Use either “aspiration” or “outcome” for precision.

A goal is a dream with a deadline.

A goal is a dream with a deadline.

A goal is not always meant to be reached, it often serves simply as something to aim at.

The concept of organizational goals, like the concepts of power, authority, or leadership, has been unusually resistant to precise, unambiguous definition. Yet a definition of goals is necessary and unavoidable in organizational analysis. Organizations are established to do something; they perform work directed toward some end.

The value of the goal lies in the goal itself; and therefore the goal cannot be attained unless it is pursued for its own sake.

The purpose of setting a goal is not to hit the goal. The real purpose of setting a goal is to develop yourself into the type of person who can achieve your goals, regardless of whether you hit any particular one or not. Some goals you’ll reach, and some you won’t. It is who you become by giving it everything you have until the last moment — regardless of your results — that enables you to develop the mindset and behaviors that will help you achieve bigger and bigger goals for the rest of your life.

The real purpose of every goal you set is to become the type of person who can consistently set and achieve significant goals.

Goals are about the results you want to achieve. Systems are about the processes that lead to those results.

A goal is a dream with a deadline.” That

Questioning one's own "top-level" goals always reveals the paradox-oscillation of ultimate purpose. How could one decide that a goal is worthwhile — unless one already knew what it is that is worthwhile?