Gary Chapman said to me that if you want to know what someone's love language is, listen to what they complain about, because complaints are actually… - Joe Polish

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Gary Chapman said to me that if you want to know what someone's love language is, listen to what they complain about, because complaints are actually people often begging for attention. Within that complaint is what it is they actually want. To a marketer, a complaint could often be a cry for help disguised in a very negative way, sometimes.