In large measure, <i>who</i> we are with respect to any choice is <i>where</i> we are, attentionally, in the moment before the choice. - Robert B. Cialdini

good-looking people are aware that other people’s positive evaluations of them are not based on their actual traits and abilities but are often caused by an attractiveness “halo

What we present first changes the way people experience what we present to them next.

Aunque para la mayoría de nosotros esta posibilidad parece remota, puede ser más real de lo que creemos. La idea de que no se puede persuadir a ninguna persona inocente a confesar un crimen, en especial uno de gravedad, es errónea. Y, de hecho, ocurre con una frecuencia perturbadora.