Advertisers love to inform us when a product is the “fastes… - Robert B. Cialdini

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Advertisers love to inform us when a product is the “fastest-growing” or “largest-selling” because they don’t have to convince us directly that the product is good, they need only say that many others think so, which seems proof enough.

Robert B. Cialdini

Influence: The Psychology of Persuasion · May 28, 2009 Verified in 1 source Sign up to see the complete provenance

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

Additional quotes by Robert B. Cialdini

Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.

persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a minimum of effort.

Everything should be made as simple as possible, but not simpler. — ALBERT EINSTEIN

Advertisers love to inform us when a product is the “fastest-growing” or “largest-selling” because they don’t have to convince us directly that the p… - Robert B. Cialdini

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