persons who go through a great deal of trouble or pain to attain something tend to value it more highly than persons who attain the same thing with a… - Robert B. Cialdini

«Y han tenido ustedes, y pueden haberlos tenido, a príncipes más valerosos y sabios aquí sentados, aunque nunca han tenido, ni tendrán, a uno que los quiera mejor».

Deep inside is a sense of low personal worth that directs them to seek prestige not from the generation or promotion of their own attainments, but from the generation or promotion of their associations with others of attainment.

Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable.