Consider the results of a study conducted at Northwestern U… - Robert B. Cialdini

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Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable.

Robert B. Cialdini

Pre-Suasion: A Revolutionary Way to Influence and Persuade · September 6, 2016 Verified in 1 source Sign up to see the complete provenance

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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those who cheat for you will cheat against you.

It is easier to resist at the beginning than at the end. — LEONARDO DA VINCI

Cuando la gente actúa al unísono, no solo se ven a sí mismos como más parecidos, sino que después se evalúan unos a otros más positivamente.

Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll ca… - Robert B. Cialdini

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Additional quotes by Robert B. Cialdini