It is easier to resist at the beginning than at the end. — … - Robert B. Cialdini

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It is easier to resist at the beginning than at the end. — LEONARDO DA VINCI

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

Additional quotes by Robert B. Cialdini

There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news.

people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

The obligation to receive reduces our ability to choose whom we wish to be indebted to and puts that power in the hands of others.

It is easier to resist at the beginning than at the end. — LEONARDO DA VINCI - Robert B. Cialdini

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