The idea of potential loss plays a large role in human deci… - Robert B. Cialdini

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The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.

Originators like Robert B. Cialdini:

Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

Additional quotes by Robert B. Cialdini

The feeling of being in competition for scarce resources has powerfully motivating properties.

Freedoms once granted will not be relinquished without a fight.

in deciding whether a possibility is correct, people typically look for hits rather than misses; for confirmations of the idea rather than for disconfirmations.

The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something … - Robert B. Cialdini

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