Once we have made a choice or taken a stand, we will encoun… - Robert B. Cialdini

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Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.

Robert B. Cialdini

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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Since 95 percent of the people are imitators and only 5 percent initiators, people are persuaded more by the actions of others than by any proof we can offer.

Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Thos… - Robert B. Cialdini

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