Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of str… - Robert B. Cialdini

Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A

«Y han tenido ustedes, y pueden haberlos tenido, a príncipes más valerosos y sabios aquí sentados, aunque nunca han tenido, ni tendrán, a uno que los quiera mejor».

Apparently we have such an automatically positive reaction to compliments that we can fall victim to someone who uses them in an obvious attempt to win our favor.

The idea of potential loss plays a large role in human decision making. In fact, people seem to be more motivated by the thought of losing something than by the thought of gaining something of equal value.