You can tickle the belly of the universe to roll over and give you what you want if you only learn one thing: to never settle until you get what you … - Alex Hormozi

In order to sell anything, you need demand. We are not trying to create demand. We are trying to channel it. That is a very important distinction. If you don’t have a market for your offer, nothing that follows will work. This entire book sits atop the assumption that you have at least a “normal” market, which I define as a market that is growing at the same rate as the marketplace and that has common unmet needs that fall into one of three categories: improved health, increased wealth, or improved relationships.

The ‘hard’ part of entrepreneurship isnt a rocky cut scene.

It’s years of…
Not knowing if it’s gonna work.

Being in over your head.

Having your idea almost die everyday.

Trying. Waiting. Seeing it not work. Learning. Trying again.

That’s what the ‘hard’ feels like.

To achieve great things you have to be willing to be disliked.

Because in the beginning, you’ll do different stuff than the people around you, and they’ll dislike you for it.

And in the end, you’ll achieve more than the people around you, and they’ll dislike you for it.